immedia is at its core a web-strategist company. They have successfully trail-blazed the Radio digitization roadmap in South Africa, re-engineering the way in which Radio has morphed into an expanded media offering. Anice Hassim, the key stakeholder of immedia continues to reinvent the manner in which traditional radio migrates into new media avenues. immedia has strategically crafted and intervened at an executive level with many of the leading Radio names in South Africa.