Available in 51 countries around the world through the Apple iBooks Store, iRhino: The Full Story is an always, up-to-date definitive resource on the rhino-poaching crisis in Southern Africa. With interactive sketches and beautiful video and photography on this dangerously-threatened creature, a quick browse through the book gives you the actual facts of rhino poaching.
Authored on Apple’s iBooks Author platform, the iBook showcases galleries of images, interactive diagrams and scrollable text, allowing you to immerse yourself in an engaging and thought-provoking look at the rhino trade and read what is being done about it. Learn about the popularised myth of the benefits of consuming rhino horn whilst exploring the history of changing rhino populations across the globe. With useful pop-overs, simply tap one of the many unique images to learn tidbit info about this endangered species. Through embedded audio clips, hear from government officials firsthand and always be in the loop of the latest rhino stats with a regularly updated rhino counter.
The book is a collaboration between industry actors, creative experts and technology leaders.
Kevin Leo-Smith, director and board member of the immedia ecosystem, a Durban-based post-PC technology agency, says, “The war on and for rhino is as much about combatting ignorance and misinformation, as it is about finding long term solutions. Without effective solutions, it is a war that the innocent rhino will lose. iRhino is a valuable contribution in the search for solutions. Angus Begg and the immedia iBook publishing team can feel proud of their part in the creation of this weapon. We confidently look forward to Rhino Force delivering iRhino to the world.”
Written by Angus Begg, an award-winning South African television producer, broadcaster and photojournalist, through a partnership between African Storybook and the immedia ecosystem, iRhino: The Full Story includes 18 months of research gathered from significant, experienced industry voices and viewpoints.
Says Begg, “iRhino details as much fact as there is to know about the rhinoceros and the poaching debate. The iBook provides TV footage, images, audio interview clips with significant role players and importantly, the ‘trade’ debate laid bare. With the extensive use of mobile media, iRhino is accessible on a mobile device.
“The rhino is an epic tragedy of our age. Everyone with the slightest environmental conscience, a willingness to learn, and an Apple iPad or Mac will want to experience iRhino. Many of the other mobile ecosystems don’t yet allow for users to experience dynamic books, but Rhino Force will deliver iRhino to the widest possible audience with a version for other devices to follow. The more informed the global population, the better chance of killing the trade.”
The Bead Coalition, home of the popular Rhino Force bracelet, created to raise awareness and donate a portion of sale proceeds to rhino conservation, has come on board to bring the book to readers throughout the world. To date Rhino Force has raised and paid over R5 million to 8 rhino organisations.
Says Joanne Lapin-Thorpe, of The Bead Coalition, “Our Rhino Force bracelet creates awareness and a donation, but that is not enough. With the new iRhino iBook, we can now inform and digitally educate millions globally, providing regular information updates.
“Our new edition Rhino Force bracelet, excitingly improved and due for release with iRhino, will continue its unprecedented success, to become a global best-selling conservation accessory, whilst maintaining that simple call to action, Save the Rhino.”
To celebrate World Rhino Day on 22 September 2014, The Bead Coalition will release their new edition Rhino Force bracelet for R49.99, and that includes a free iRhino iBook download, valued at R80.00.
Find out more about ‘iRhino: The Full Story’ or download the iBook from the iBooks Store.