The App vs. Mobi site debate gets ugly – well actually… just realistic!

We’re often asked the question by clients why they should invest in an App when a mobi site will do just the same job at a lower cost. One such occasion arose recently when immedia held an App workshop at a large financial institution.

The thieves are at the temple and old media is fast asleep!

Now that Rupert Murdoch has made the first foray into tablet publishing with the launch of The Daily iPad newspaper, immedia CEO Anice Hassim says there’s an angle many local commentators are neglecting.

The iPad 2 takes shape

Do the peeps at Apple HQ ever sleep? If the fact that the Apple iPad 2 is already in development is anything to go by, we think the answer is a resounding “no”!

BlackBerry’s African conundrum

In a recent ‘intelligence session’ with a key client immedia Head Strategist & Founder Anice Hassim shared these thoughts on the future of Blackberry, in comparison to similar platforms and why it may not be a player in two to three years…

Getting to grips with Android

immedia developer Nishern Govender recently attended an Android Development Day at the Innovation Hub in Pretoria, where he was lucky enough to be one of the first in the world to see presentations that’ll only be presented at the Google I/O conference in San Francisco later this year.

Express yourself!

immedia Head Strategist Anice Hassim says forget about media convergence, it’s all about expression convergence, if you want to stay in touch with what’s really going on in consumers’ heads…

Why Africa should prepare for smart phones… and Apple rising!

Somewhere between being different and expensive, Apple has become cool AND cheap. Reading and watching coverage of the Apple iPad and iPhone 4 launch in China last month, I couldn’t help being struck by what a difference a year made.

How FaceTime changes everything

Last month Apple updated its line of iPods with the “iPhone without the telco” version of the iPod Touch, complete with Retina Display and more interestingly, FaceTime. Having spent almost six months on a Wi-Fi only iPad, I was anticipating that the FaceTime feature would be more useful than most were expecting.

The iPod’s second coming

It’s the start of a busy gadget season that usually kicks off with a frisson of excitement with a certain ‘fruit’ company’s music product refreshes. Last week, Apple sent out invitations that simply have a guitar with an Apple logo replacing the soundhole on it, inviting the media to a Stevenote this Wednesday, 1 September 2010.

WWDC – Keynote thoughts from an African perspective

The mythical iPhone killer arrived today, but it was from Apple. A confident, proud and often passionate Steve Jobs strolled about the stage at Moscone West on Monday morning, 7 June 2010, unveiling the new iPhone, iOS 4.0 and ushering in the era of Facetime, person-to-person video calling.

Apple – Control freak or protector of the people?

Live from the Apple Worldwide Developers Conference (WWDC) in San Francisco immedia head strategist Anice Hassim says far from being a digital dictator, Apple aims to offer control of the content they receive while still giving them freedom of choice to also navigate out of this protected bubble…

Two geeks and an iPad

The launch of the iPad in 2010 was for immedia what the moon walk was for NASA in 1969…it changed everything! For this reason, two of immedia’s most intrepid explorers Head Strategist Anice Hassim and Head of Research & Development Kishyr Ramdial set off for New York earlier this month…